Love this! When are the brand building guides coming?

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Really like the imperfection mantra, good mind hack I'll use for sure 👌

For 1. a simple trick is to use design pattern and best practices, like Material Design. Like you said the heavy work of understanding how human interact has been done.

I'm just starting and discovering 2. but I can see a similarity in one point with freelancing: your audience (customers) are your best advertisement as they will gladly share your profile if they are satisfied.

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